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LA CERAMICA VBC
LA CERAMICA V.B.C. was founded in 1979 by Mariano Venzo, Leonardo Carollo and Giampaolo Bresolin, sons of entrepreneurs already working in the ceramics sector.
The three boys, just over twenty years old, took over an existing company, active since the '30s, which already had a rich heritage of shapes, patterns and decorations, still kept in the new factory today.
In the early years the production was concentrated in the continuance of the already existing manufacturing, and then moved towards the creation of objects with a more linear design and in line with the market tastes of the time.
The productive structure is enlarged, young apprentices got hired and they will become the backbone of the company.
At the end of the 80s arrived the first important contacts with the American market and CERAMICA V.B.C. begins to churn out the first completely original lines, specializing in tableware.
We continue strengthening exports, participating in fairs in Italy and abroad. In addition to the United States and European countries, La Ceramica VBC reaches Japan, Australia and, more recently, South Korea and South America.
In recent years new materials and finishes are applied to collections with a unique and original design that contributes to building an even more marked identity of the company and that leads to the creation of the company brand VBC Casa.
Today VBC Casa offers its articles with exclusive distributors all over the world and continues to be active both in the creative phase, paying attention to market trends and reworking the shapes and decorations of tradition, both in the research and experimentation phase of new materials.
The production continues to follow the artisan method of artistic ceramics, thanks to men and women with more than thirty years of experience, able to maintain the highest quality of the products and pass on their skills to the new generation.
AN ENCHANTING TERRITORY
Between the mountains and the lagoon, we are immersed in a fascinating landscape, rich in art and history that have influenced the taste and creativity of the inhabitants.
A few miles from the city of Nove, in fact, you are dazzled and surprised by the wonderful villas of Palladio, architect who during the '500 designed the villas that made him famous all over the world and that have become UNESCO heritage (to name but a few examples: Villa La Rotonda, Teatro Olimpico di Vicenza, Basilica di Vicenza, Ponte Vecchio di Bassano del Grappa).
Or you can visit the Gipsoteca ( a collection of plaster casts) of the sculptor Antonio Canova, known as the leader of late-neoclassic sculpture where the casts of his most famous works are kept, or the imposing Canovian Temple modified by the same artist at the beginning of the nineteenth century.
Also nearby Nove you can visit Castelfranco Veneto, an ancient and typical Venetian town, home of Giorgione, mysterious figure of the painting of the sixteenth century, where you can visit the Cathedral of Santa Maria Assunta e Liberale, to admire one of the few certain works of the great artist, the Castelfranco Altarpiece, dating back to 1502.
BRENTA RIVER: A FORTUNE BORN FROM WATER
Nove owes its fortune to the artistic activity of ceramics, developed in this territory thanks to a combination of environmental conditions, political and economic factors which promoted its development.
The territory surrounding the small town, in fact, was particularly rich in plastic clay and kaolin. The proximity of Brenta river, which flows to the east of the town, milled the pebbles of the banks, while the driving force of the water was channeled into canals for the operation of mills and factories.
Along Roggia Isacchina, the watercourse that crosses the town, the suggestive Pestasassi Baccin-Cecchetto-Stringa Mill, the oldest of its kind in Europe, is now renewed and can be visited. Here are often hosted events and exibitions linked to the history of ceramics.
Also from the river the trunks of the mountain trees descended on large rafts, which were collected, cut and provided in the various factories to supply the ovens.
The river is also the first way of transport of the ceramics of Nove, first in Venice and then in all the most important markets of the time.
VENICE, THE SUCCESS OF NOVE CONNECTED TO A TIMELESS GLORY
A decree of the Venetian Senate promoted the birth of the ceramic tradition in this territory.
In the seventeenth century, in fact, the growing demand and the diffusion in Europe of the precious Chinese porcelains induced the Dutch ceramists to imitate the workmanship invading also the markets of the Serenissima; for this reason, in 1728 the Venetian Senate decided to stimulate domestic production through tax breaks for those who decided to produce quality majolica, thus decreeing the beginning of the District of Nove Ceramics
THE CERAMICS OF NOVE: THREE HUNDRED YEARS LONG HISTORY
Starting from the Serenissima, in Nove there was a continuous development with the birth of numerous other manufactures where continuous efforts of improvements that proceeded by trials and experimentations, led to an ever greater familiarity with the material, with the productions and in the composition of doughs, colors, enamels and paints.
The experience gained was handed down from generation to generation, and in 1875, on the Giuseppe De Fabris' initiative (neo-classical sculptor, studend of Canova) was opened the School of Art, with the aim of investing in the artistic education of young people before they were started in factories. The school is still active and has become a high school of art.
THE TWENTIETH CENTURY AND THE PRESENT
During the twentieth century (in particular from the 50s) there was a period of renewal and great growth for the ceramic industry (the factories multiplied).
In this period the Institute of Art hosted, as directors and professors, important personalities as Parini and Petucco, who contributed to give life to a season of renewal that brought new artistic incentives, in which emerged figures of artists as Lucietti, Tasca, Pianezzola, whose ceramic works of art are today exhibited in the most renowned international museums of applied arts.
Today Nove is recognized as one of the 37 Italian cities of ancient ceramic tradition; in 1985, in the rooms that hosted the first art school, the Civic Museum was inaugurated, which collects a vast assortment of works and artefacts that trace the history as evidence of the tradition of "ceramic making" of this territory.